The single source of truth for how Clinical Marketer looks, sounds, and shows up — across ads, funnels, decks, tools, and events. Built for cash-based physical therapy practice owners who expect proof, not promises.
Everything in this kit exists to serve one positioning. If a design or a line of copy doesn't reinforce it, cut it.
Give cash-based PT practice owners reliable, predictable, scalable patient acquisition — and full ownership of the systems that drive it.
Driven cash-PT entrepreneurs — from the Time-Trapped Clinician grinding on the table to the Operator building a team — who want growth backed by math, not hype.
Proven, done-with-you systems: ads, offers, sales, and AI tools that clients own outright. We peel back the curtain — no black boxes.
Direct-response confident. Sharp, punchy, numbers-forward. A coach with skin in the game, not an agency reading a script.
Claims are always anchored to data: ROAS, evals booked, revenue multiples, client counts. If we can't measure it, we don't say it.
Limitless DPT · Performance Mastermind · Chat DPT · Viktor AI · done-for-you ads & funnels. One brand system covers them all.
The wordmark is set in Inter Black with the gradient accent reserved for "Marketer." Default placement is on gray-950. Replace these stages with the production logo files when exporting assets.
Primary — on gray-950 background
On panels & cards — gray-900
Light contexts — print, invoices, partner decks
Dark fintech foundation. Grays do the work; emerald and teal are earned — reserved for action, proof, and momentum. Contrast ratios shown against gray-950.
Foundation
Accent — the money colors
Text
Three gradients, three jobs. The title gradient is the brand's signature — one per screen, on the words that matter most.
Inter carries the entire brand — one family, heavy contrast in weight. JetBrains Mono is the utility face for data, code, and hex values. Headlines are tight (-0.03em); eyebrows are wide (+0.18em) and always uppercase.
The building blocks used across landing pages, calculators, dashboards, and internal tools.
Buttons
Primary: action gradient, gray-950 text, 12px radius. Secondary: ghost with gray-700 border, emerald on hover. One primary CTA per view.
Badges & Status
Pill shape, emerald at 10% fill with 30% border, uppercase, +10% tracking.
Stat Card
Card Surface
This card is the standard surface: rgba(31,41,55,0.4) fill, blur(12px) backdrop, 1px gray-700/60 border, 16px radius, 28px padding.
Direct response DNA: lead with the reader's problem, back every claim with a number, and always tell them exactly what to do next. Punchy beats polished. Specific beats clever.
"3–5 qualified evals a week. Booked on your calendar. You own the system."
"Add $10K–$30K/month in 90 days — or you don't pay."
"Here's the math: at a $18,807 LTV, every dollar of ad spend that books an eval is a no-brainer."
"We leverage synergistic omnichannel solutions to optimize your marketing ecosystem."
"Unlock your practice's potential with our revolutionary, game-changing platform!"
"We're passionate about empowering healthcare journeys." (vague, no proof, no next step)
Every claim carries a number, a timeframe, or a named result. Median beats cherry-picked; caveats build trust.
We write like practice owners who've done it — because our coaches have. First person, second person, zero corporate distance.
Every asset ends with one clear CTA. Never two. Never "learn more" when "book your call" is the truth.
The fast checklist before anything ships — ads, decks, funnels, or tools.